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Social Media Marketing

“Social media
changes the relationship between companies and customers from master and servant, to peer to peer.”

Social Media Marketing & Brand Management

Social Media is playing an increasingly important role in the marketing plan of small to medium size businesses. Social Media Marketing helps your company extend your brand through a variety of social networks including Facebook, Twitter, LinkedIn, YouTube and more. An effective social media campaign can enhance your relationship with your customers by addressing concerns, complaints, and comments, or even act as a hub for promotions and special announcements. Many individuals and companies have joined Facebook or Twitter without knowing how (or having the resources) to leverage the vast opportunities provided within these platforms.Aside from reading the current news and events, consumers are becoming more and more active online – especially on social networks. With the abundance of available platforms, and more popping up every day, Smart Source selects the right outlets for your business to access your target audience. Why engage your audience socially? People trust brands that encourage interaction. A well-executed social media campaign helps your business increase brand awareness, strengthen customer relations, speak to your consumers on the platform they use the most, and drive quality traffic to your website.

Client Spotlight:

National Underclassmen Combines saw an increase of 276% in the number of engaged users on their Facebook page and grew at over 100 new likes per day during a 1 month social media campaign.

nuc-pagelikes2

social-globeBlogging & Content Creation

An integral element of social marketing is your company blog. Blogging is a great way to personalize your business and use your website to engage your audience in conversation. A well-maintained blog will help keep the website fresh, in turn providing quality information for your readers and enhancing your search engine rankings. Smart Source works with you to develop the message you would like to convey through your blog posts, as well as craft the actual articles.

Did you know?

  • B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010
  • 69% of B2B marketers are shifting their budgets toward social media. Source: MarketingSherpa, October 2010
  • 41% of B2B companies are acquiring customers through Facebook. Source: Hubspot, State of Inbound Marketing Report, 2011
  • 86% of B2B companies are using social media, compared to 82% of B2C companies. Source: White Horse, March 2010