The Smart Marketing Blog


Jan, 2015

Smart Source Invests In Online Asset Management Platform To Empower Customers

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PTI Marketing Technologies ensures easy access, brand consistency across marketing channels    

NEW YORK—January 21, 2015—Smart Source LLC, a branded communications solutions company, signed a software agreement with PTI Marketing Technologies to utilize their innovative print and digital marketing management tool, MarcomCentral.

“This exciting investment in MarcomCentral allows all teams across our client’s enterprise to seamlessly access materials on-demand from a single user-friendly portal. From marketing requests, printed brochures to email campaigns, the unique needs of our clients can now be communicated from one organized and streamlined location,” says Smart Source CIO Mark Henson.

“We have already begun the integration and rollout; this software will present Smart Source clients with customized access to branded materials while ensuring brand compliance across a multitude of marketing channels.”

As a fully integrated print and marketing management tool, PTI Marketing Technologies offers powerful creation, easy management, and seamless deployment of effective marketing materials with extensive integrations and unparalleled features.

“Our workflow flexibility and ability to seamlessly integrate into third party applications and legacy systems make MarcomCentral an ideal fit for the Smart Source business model. With MarcomCentral’s intelligent integrations and customizable capabilities, Smart Source is strongly positioned to continue advancing their innovative branding solutions and deliver significant market advantages to their customer base” says Coleman Kane, CEO from PTI Marketing Technologies.

Smart Source is a leading branded communications provider dedicated to delivering comprehensive client solutions. Headquartered in New York, NY, they offer a full suite of solutions including creative services, media and internet marketing, e-technology software, print management, supply chain management, promotional products, input/output document management and fulfillment management including inventory, kitting and distribution. The company takes pride in delivering high quality products, providing industry expertise, streamline processes and best-in-class technology to clients in a diverse array of industries ranging from healthcare and finance to retail, hospitality and manufacturing.