As a part of an integrated marketing strategy, landing pages are critical to the success of the overall campaign. Landing page optimization uses one page on your website in which your target audience would “land” on with clear demonstration of your marketing message and specific call to action. These pages often include: video, audio, images, product descriptions, and downloadable information for your audience. A powerful landing page has a clean design, easy to read content, and is persuasive in nature. Working in conjunction with our variety of inbound marketing techniques, a good landing page can improve your conversion rates and increase the number of quality leads that come through your promotional efforts.