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The Smart Marketing Blog

20

Apr, 2016

The Experience: Network-Control Whiteboard Video

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We come across different companies who are in need of various forms of Internet Marketing. Whether it be Website Design, Email Marketing, Search Engine optimization, or Whiteboard Videos– we want to ensure that the client’s vision is met. When discussing whiteboard videos, we want the client to be 100% certain that they are on board with our creativity and design. Starting with a phone conversation and eventually leading to a finished product with a happy customer, we pride ourselves in delivering a product that will optimize our clients company to […]

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23

Mar, 2016

Whiteboard Videos- Why a Hand, Pen, and Creative Imagery can Generate more Business

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One of the coolest tools for creating visual online content in recent years is the “whiteboard” video. You know the type—a hand, a pen, a whiteboard, and some fun drawings that help bolster your online brand and generate a lot of social shares. These “Animated Explainer Videos” have exponentially increased in popularity over the previous year due to their undeniable ability to portray complex ideas and information in an easily understood, and engaging manner. Studies have been conducted that prove these types of videos increase information retention and comprehension by […]

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1

Feb, 2016

Keeping it Fresh: How often are you updating content to your website?

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When’s the last time you updated your website? Many small businesses will build their website, then never touch it again unless it’s for specific reasons-adding a special, or updating the contact information, etc. Maybe it’s because they just don’t think about it with everything else they have going on. Maybe there simply isn’t enough time, or maybe they don’t see the value it has. Big OR small though, your website should have steady content updates to boost your business’ online marketing.   First, let’s discuss what “content” itself actually is. […]

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28

Jan, 2015

Smart Source Invests In Online Asset Management Platform To Empower Customers

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PTI Marketing Technologies ensures easy access, brand consistency across marketing channels     NEW YORK—January 21, 2015—Smart Source LLC, a branded communications solutions company, signed a software agreement with PTI Marketing Technologies to utilize their innovative print and digital marketing management tool, MarcomCentral. “This exciting investment in MarcomCentral allows all teams across our client’s enterprise to seamlessly access materials on-demand from a single user-friendly portal. From marketing requests, printed brochures to email campaigns, the unique needs of our clients can now be communicated from one organized and streamlined location,” says Smart Source […]

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15

Aug, 2014

4 Ways To Leverage Your New Whiteboard Video

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As we work with more and more clients of all shapes and sizes to help them create the perfect Whiteboard Explainer Video – we hear one question almost every time: Once the video is complete, what can I do with it? The truth is, there are countless opportunities to leverage your new explainer video. Just think of all the times you wish you could give someone the perfect pitch in 60 seconds. Sales calls, trade shows, webinars – the list is endless. However, as an Internet Marketing Agency, we spend [...]

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3

Jun, 2014

InspirED | Whiteboard Marketing Video Testimonial

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InspirED Whiteboard Marketing Video "Many thanks for creating this fabulous whiteboard that will help launch our website. Your team was professional, pleasant, and eager to please from the get-go. You didn't settle for "good enough." You wanted it to be exactly what I wanted and made sure that happened. Listening is one of your greatest skills, and it shows in the final product. I will recommend Smart Source Media Group highly to my colleagues and clients." - Liza, InspirED School Marketers Let’s talk more about what a whiteboard video can do for your [...]

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20

May, 2014

VIDEO EXPERIMENT: Whiteboard Animation Vs. The Talking Head

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As if the science behind whiteboard video success wasn’t clear enough, additional studies have challenged whiteboard animation’s position as the ultimate explainer video on the web. We’ve discussed their ability to capture and hold attention while effectively educating viewers, but how does that compare to other video formats? Thankfully, someone smarter than us has already tackled this question, and we’re excited to share the findings.   That someone is Dr. Richard Wiseman, an award winning professor of the public understanding of psychology, who can be seen all over the internet [...]

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2

May, 2014

The Science Behind Whiteboard Video Success

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We haven’t been shy about praising the power of whiteboard animation videos and why you should have one. They are largely responsible for the fact that 73% of US adults are more likely to spend money after watching an explainer video. The source of their power is in their ability to captivate a viewer’s attention, and effortlessly explain even the most complicated concepts. But how do they do it?  Allow me to explain – WITH SCIENCE!   Before you can even hope to educate a viewer, you have to capture […]

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25

Mar, 2014

3 Steps & 3 Weeks To Whiteboard Video Success

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The reasons your business needs a whiteboard video are clear, but to many, the process of making one is not. And though they say a magician never reveals his tricks, we’ve decided to pull back the curtains on our whiteboard animation production process. You’ll be quick to learn that the method to our magic makes for an incredibly painless process for a company looking to get involved – no hocus pocus required. The entire process is completed in 3 simple steps within 3 short weeks. And of course, the best […]

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24

Feb, 2014

{Video} Responsive Website Design Is Here To Stay

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Internet usage on mobile devices like smartphones and tablets is booming. Over the last few years, mobile browsing has experienced exponential growth with no signs of slowing down. In fact, internet usage on mobile devices is expected to surpass desktop computers within the next year! As a business owner, you are left with two choices in the face of the mobile revolution: get with it, or get lost.   ‘Getting with it’ will require a responsive website; your one-size-fits-all solution to the onslaught of screen sizes your website is being […]

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21

Feb, 2014

Go Big Or Go Inbound

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When I speak with most small/mid-sized business owners, my first question is often “what is your current marketing strategy?”  8 times out of 10, their response is “Well, we haven’t really done much marketing in the past – we haven’t really had to”.  The other 20% of the time their response is littered with words like purchasing lists, mass mailing, trade shows and my favorite – cold hard sales.  In other words, the majority of SMB’s spend the majority of their marketing budget on outbound marketing – or marketing that […]

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20

Feb, 2014

How Site Retargeting Changed My Golf Game

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It has been a harsh winter, but we’re finally starting to see some signs of spring. The mere thought of spring weather has me anxiously excited. To me, the seasonal transition means more than sunshine and warmer weather – it means golf season is back.  With the prospect of golf entrenched in my mind, I couldn’t resist but to scour the web to see if there were any interesting golf club deals out there.   I bounced around a dozen ecommerce golf websites in search of used clubs. Admittedly, I […]

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14

Feb, 2014

9 Reasons Why You Need A Whiteboard Video Now.

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9)  Show off your creative side. Whiteboard videos are more than your run-of-the-mill promotional videos that yap about your company or services- they’re a form of creative story telling. Your audience will be completely captivated by the combination of spoken information with drawings and cartoons that unfold before their eyes. Whiteboard videos provoke emotion – a powerful tool for any marketing campaign.   8)  Be a marketing ninja. Today, customers have subconsciously trained themselves to drown out anything that feels like a commercial or an advertisement. The internet slows down […]

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10

Feb, 2014

Gone Fishin’: Your Website Is The Hook, Your Marketing Is The Bait

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In a recent meeting, a potential marketing client asked me which is more important: a good website, or a strong presence on search engines. A very fair question, but it’s a bit of a trick. Being that this gentleman was an avid fisherman, I thought I’d draw a comparison relevant to catching fish. When you paddle out to the middle of a lake, what’s more important: the hook, or the bait?   A case could be made for the importance of either, but in the end, you won’t catch many […]

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