The Smart Marketing Blog


Feb, 2014

9 Reasons Why You Need A Whiteboard Video Now.

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9)  Show off your creative side.

Whiteboard videos are more than your run-of-the-mill promotional videos that yap about your company or services- they’re a form of creative story telling. Your audience will be completely captivated by the combination of spoken information with drawings and cartoons that unfold before their eyes. Whiteboard videos provoke emotion – a powerful tool for any marketing campaign.


8)  Be a marketing ninja.

Today, customers have subconsciously trained themselves to drown out anything that feels like a commercial or an advertisement. The internet slows down for no one – people skip, fast forward, and mute just about every ‘commercial’ they see. We aren’t saying whiteboard videos are sneaky, but they’ll convey a marketing message to your audience without subjecting them to something that feels like a sales pitch. Why? Because you’re telling them a story they actually want to watch.


7) Develop complex ideas.

Let’s go deeper. A whiteboard story makes it easy for a viewer to better understand the value that your products and services can bring them. When you provide them with an applicable story they find relatable, you’re delivering a message that resonates. Rather than telling people about the value your services provide, whiteboard videos let your actually show them through a fun, relatable story.



6) Increased virality and brand recognition.

It’s true that whiteboard videos have a powerful ability to convey a message to viewers. However, that message (and the company that delivered it ) will stick with viewers too – and they won’t want to keep that to themselves. Whiteboard animation videos leave memorable impressions – the type that people love to share over the internet. Users will feel the urge to share your video with their friends, making it (and your brand) spread like internet wildfire.


5) Differentiate From Competition.

You see your competition online, and you see they’ve got nothing like this. This is your chance to capitalize. Let your brand shine, and leave your competitors scrambling.


4) You can use it everywhere.

Whether you plan on using making it the focus for a landing page, social media campaign, or even a TV commercial, our high quality whiteboard animation videos can headline any marketing medium you want to explore.


seo-animated3) Improve your SEO.

Videos are the gifts that keep on giving. Search engines have been increasing consideration for pages with video content.  In fact, a page with a video on it is 53 times more likely to appear on the first page of Google. That should be you. Don’t forget that Google owns YouTube. Taking advantage of that synergy helps your credibility in the eyes of Google, and gives your search engine rankings a valuable boost.


2) It’s easy.

Smart Source media’s process takes a simple concept and turns it into a full-fledged whiteboard animation video with minimal effort of your part. In fact, you’re not even required to provide a full script (but you can if you want). All you need to do is fill out our questionnaire, and sit back while our team of talented artists and persuasive copywriters work their magic.


1) Increase Sales.

I know you’re all thinking it, so let’s talk bottom line. All of the benefits we’ve discussed help drive more leads and sales. Whiteboard videos explain the value of your products and services better than text ever will, and it will supercharge all other aspects of your internet marketing. It’s the extra nudge that potential customers need to convince them to pull the trigger.


I know what you’re thinking again: it’s time to create a whiteboard video of your own. Well, Let’s make it happen. Schedule a consultation and we’ll talk about making some video magic.  We also invite you to check out our animated explainer video portfolio and start start getting excited about your next project.

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